Qualitative Market Research | Education and Training | Structures | Literature
 

Education and Training

In Germany, the following institutions offer seminars on qualitative research methods:

Berufsverband Deutscher Markt- und Sozialforscher e.V. (BVM)
www.bvm.org/37_0_0.html

Polytechnic of Pforzheim
Department 4: Market and Communication Research
www.hs-pforzheim.de

Human Consulting & Research (HUCON)
www.hucon-heidelberg.de/02_aka/frames.html

Rheingold Akademie
Four terms in morphological market and media research
www.rheingold-akademie.de

Zentrum für Umfragen, Methoden und Analysen (ZUMA)
www.gesis.org/Veranstaltungen/index.htm

Forum Qualitative Social Research (FQS)
www.qualitative-forschung.de/en/fqs-
supplement/conferences/index.html

In the English-speaking world, availability is clearly broader and more specific:

Association for Qualitative Research (AQR)
www.aqr.org.uk/training for training possibilities
www.aqr.org.uk/glossary/index.shtml for a Qualitative Research Glossary of Terms

The Worldwide Biennial Conference on Qualitative Research of the QRCA / AQR
http://www.qrca-aqr-conference.info/

British Market Research Association (BMRA)
www.bmra.org.uk/events_list.asp?top=education

European Society for Opinion and Marketing Research (ESOMAR)
www.esomar.org
See Events

The Market Research Society (MRS)
www.mrs.org.uk
See Training

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