Qualitative Market and Social Research
Welcome to my homepage!
Are you interested in qualitative market and social research at a high analytical level? Do you have burning questions and are you looking for answers with depth? Do you appreciate professional project management? Then you have come to the right place!
For people who are interested in qualitative market research I have also gathered some information: You can find out more about possible fields of qualitative methods, interesting links to market research organisations and publications, to education and training possibilities as well as a choice of German and English literature.
In 2007 I published a handbook together with Prof. Naderer on German qualitative market research which has been available in the second edition since 2011. You will find my articles from this book on this webpage.
I look forward to working with you.