Qualitative market research can be used in many areas and generate solutions for many problems:

  • Diagnosis: search for causes / reasons (Why is something the way it is?)
  • Prognosis: search for effects (How will people react)
  • Development of new ideas: search for innovations (What could or should be?)

As a freelance qualitative market researcher I provide the following services:

  • Development of screener and discussion guides
  • Moderation of focus groups
  • Conducting in-depth-interviews
  • Qualitative observations
  • Creative workshops
  • Qualitative prognosis
  • Transcripts
  • Analysis and report
  • Desk research
  • Presentation of results
  • National and international coordination of projects

Please do not hesitate to contact me for a non-binding offer.

Eva Balzer