Services

Qualitative market research can be used in many areas and generate solutions for many problems:

Diagnosis: search for causes / reasons (Why is something the way it is?)
Prognosis: search for effects (How will people react)
Development of new ideas: search for innovations (What could or should be?)

As a freelance qualitative market researcher I provide the following services:

Development of screener and discussion guides
Moderation of focus groups
Conducting in-depth-interviews
Qualitative observations
Creative workshops
Qualitative prognosis
Transcripts
Analysis and report
Desk research
Presentation of results
National and international coordination of projects

Please do not hesitate to contact me for a non-binding offer.