Literature
This is a choice of German literature on qualitative market research:
Naderer, Gabriele / Balzer, Eva:
Qualitative Marktforschung in Theorie und Praxis
Eva’s article on the status quo of qualitative market research
in Germany
Eva’s article on the history of qualitative market research
Buber, Renate / Holzmüller, Hartmut H.:
Qualitative Marktforschung
Forum Qualitative Social Research (FQS) (Academic Online Journal)
www.qualitative-research.net/index.php/fqs/index
FQS Volume 5, No. 2 – Mai 2004
Qualitative Markt-, Medien- und Meinungsforschung
Herausgegeben von Thomas Kühn, Andreas M. Marlovits & Katja Mruck
Planung & Analyse (P&A)
www.planung-analyse.de
Kühn, Thomas / Koschel, Kay-Volker: Gruppendiskussionen: Ein Praxis-Handbuch, Wiesbaden 2011
Dammer, Ingo / Szymkowiak, Franz: Die Gruppendiskussion in der Marktforschung, Köln 2008
Kepper, Gaby: Qualitative Marktforschung, Wiesbaden 1994
Theobald, Elke / Neundorfer, Lisa: Qualitative Online-Marktforschung: Grundlagen, Methoden und Anwendungen, Baden-Baden 2010
In the English-speaking world, there are quite a number of useful books on qualitative research. I have found the following publications particularly helpful:
Qualitative Market Research Principle & Practice
Sage Publications 2002
Goodthinking: A Guide to Qualitative Research
Admap 1999
Qualitative Research in Context
Admap / AQR 2000
Qualitative Market Research: An International Journal
Emerald Group Publishing Ltd.
www.emeraldinsight.com